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Franchise Marketing Plans and Strategies

A carefully thought out and comprehensive franchise marketing plan and strategy can make the difference between selling franchises and not growing to reach your goals. You must start by identifying prospective franchisees and getting them interested in your concept. To do that, you need to know where to most effectively advertise and what marketing message will most likely resonate with the targeted franchisee.

At Eagle Franchising and Business Services, we know where and how you need to promote your opportunity to attract franchise prospects. Before developing your franchise marketing and lead generation plan, we will conduct primary research on your target franchisee.  We will take care of qualifying candidates for you and ensuring you only meet those potential franchisees that are serious about joining your team and helping to expand and promote your brand.

Our typical franchise marketing plan will outline the specific marketing activities we recommend you take to generate leads, as well as the steps you will need to take in order to implement these marketing activities.  This plan will cover the areas of public relations, social media, print advertising, direct mail, trade show attendance, internet utilization, and utilization of other referral sources. In essence, it will provide you with a detailed, step-by-step approach to franchise lead generation. In addition to franchise marketing plans, Eagle Franchising and Business Services has an in-house creative team specializing in marketing franchise opportunities.

While you could simply do some local advertising, the sale of a franchise requires a different approach. On the one hand, the message you are sending to your prospective franchisee needs to communicate the excitement and the potential of the business and along with the message that the business is simple enough that they can succeed.  At the same time, the underlying message must also communicate that the business is complex enough that if they try to enter the business without you, they will be more likely to fail. We can help you develop that fine line to show prospective franchisees why they need to get on board with your business.

To learn more about our franchise marketing services, email us at info@eaglefranchising.ca, or click here to Contact Us.

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